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Recommendation engines for websites that shouldn’t invest in recommendation engines

Where there is data, there is value. Understand what questions your data can answer, and you’ll find gold in your opportunity space. Machine Learning and advaned analytics solutions are usually within reach, you just have to ask the right questions.

The tale of a Norwegian brewery who wanted a recommendation engine for their online sales platform. The number of visitors was low, and their product range relatively modest; conventional wisdom told them not to invest.

Hansa Borg understood their customers, and thought beyond the conventional wisdom. Instead of aiming to boost sales, the traditional role of a recommender system, the brewery’s goal was to make life easier for their customers.

If you tend to sell the same products to the same customers on a recurring basis, you’ll want to hear this story.